Brand
A brand that still reads at 40 pixels.
The mark, the type, the palette, the way the brand behaves. Built to hold up on an app icon and a truck door, not just a title slide.
The problem
Most rebrands solve the wrong problem in expensive typography.
A brand is not a logo. It is the way a stranger recognises you before they read a word. We start with that recognition test and design outwards. If the mark does not survive the smallest screen you use, it does not ship.
What you get
01
Wordmark and mark
One primary, one alternate. No pages of unused variants.
02
Type system
Display and body, licensed, with a fallback that is honest about weight.
03
Palette
Small, considered, tested in dark and light.
04
Voice notes
Two pages on how the brand speaks, with lines we would not write.
05
Usage kit
Templates for the five formats you actually use, not the fifty you do not.
How it runs
01
Audit
What already works. What is already wrong. In writing.
02
Directions
Two directions, not seven. Each fully worked, not a mood board.
03
Build
Chosen direction taken through to a working kit.
Start a conversation