Brand
A brand that still reads at 40 pixels.
The mark, the type, the palette, the way the brand behaves. Built to hold up on an app icon and a truck door, not just a title slide.
The problem
Most rebrands solve the wrong problem in expensive typography.
A brand is not a logo. It is the way a stranger recognises you before they read a word. We start with that recognition test and design outwards. If the mark does not survive the smallest screen you use, it does not ship.
What you get
What is actually delivered.
- 01Wordmark and markOne primary, one alternate. No pages of unused variants.
- 02Type systemDisplay and body, licensed, with a fallback that is honest about weight.
- 03PaletteSmall, considered, tested in dark and light.
- 04Voice notesTwo pages on how the brand speaks, with lines we would not write.
- 05Usage kitTemplates for the five formats you actually use, not the fifty you do not.
How it runs
How the work actually happens.
- 01AuditWhat already works. What is already wrong. In writing.
- 02DirectionsTwo directions, not seven. Each fully worked, not a mood board.
- 03BuildChosen direction taken through to a working kit.
Contact