Content
Content that gets watched, not scheduled.
The words, images and short films that carry the brand every week. Made to be seen on a phone by a person who did not ask to see it. Every format, every channel. What runs on TikTok does not run on LinkedIn, and we are not going to pretend otherwise by posting the same thing to both.
The problem
Most content dies in the first two seconds.
It looks like content. It sounds like content. Nothing about it demands a second of attention that was not already promised. We start from the opposite end: what would make a stranger stop scrolling, and then we work backwards to the brand.
What you get
What is actually delivered.
- 01Weekly cadenceA fixed number of pieces every week, planned a month ahead.
- 02Made for the platformWritten and cut for where it lives. What earns a stop on TikTok is not what earns one on LinkedIn.
- 03Hooks written firstOpenings and captions built for the algorithm and the reader, in that order.
- 04Native to platformNothing cross-posted without a reason. Instagram is not TikTok.
- 05Rights and filesYou own the raw files and every cut. No lock-in.
How it runs
How the work actually happens.
- 01IntakeOne long call with Cassidy to find what only you can say.
- 02Shoot dayOne day a month, everything captured at once.
- 03Edit and scheduleCuts written, captioned and queued to post on a predictable cadence.
- 04Read the dataWhat earned attention gets more of it. What did not is cut without ceremony.
Contact