Google Ads
Google Ads that answers to a spreadsheet.
Search, Performance Max and YouTube. Structured so every dollar has a job and every campaign has a number it has to hit.
The problem
Performance Max is not a strategy. It is a box.
Google will happily spend the budget you give it and show you a graph that goes up. Whether it did anything for the business is a different question. We answer that question, and we build the account so it can be answered every week.
What you get
01
Search campaigns
Exact and phrase, tight negatives, no autopilot brand cannibalisation.
02
PMax, contained
Used where it earns its place, boxed in where it does not.
03
Conversion tracking
Server-side, deduped, honest.
04
Weekly reporting
One page. Cost per booked call, cost per sale, and what we changed.
How it runs
01
Audit
A fortnight to read the account before we spend a dollar differently.
02
Rebuild
New structure with a written rationale you can query.
03
Iterate
Weekly decisions, always in writing.
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